Betfred has announced that it has agreed to extend its decade-long content partnership with Playtech until beyond 2020.
The extension will see Betfred customers having the opportunity to continue enjoying Playtech online casino content as well as more than 600 innovative slot titles that includes a host of branded titles from Warner Bros. Consumer Products on behalf of DC Entertainment. The branded titles include Batman Classic TV series, Green Lantern (2011). Man of Steel (2013), Superman (1978) and Superman II (1980).
The agreement also includes the extension of bingo, poker, live casino verticals, progressive jackpots and promotions.
The new extension will include Betfred Casino’s participation in Playtech’s exclusive licensee £500,000 cash casino network promotion on new iconic DC-branded film and television properties which is due to launch at the end of this month and run for four weeks.
After working closely for over 10 years, the renewal highlights Betfred and Playtech’s commitment to taking their relationship even further.
Mor Weizer. Chief Executive Officer of Playtech, commented on the extension of the partnership by saying that they are delighted to have agreed this renewal with Betfred, one of their key partners and licensees. Weizer added that he is also pleased on a personal note as Betfred was one of the first contracts he put together when he joined Playtech more than 10 years ago.
Managing Director of Betfred, Rakesh Chablani, said that agreeing today’s extension is a fantastic way to start 2017. He went on to say that Playtech are one of their most important partners and enable them to offer their players the industry’s leading gaming experience.