1X2 Network, a leading developer and content aggregator, is thrilled to announce that it has enhanced its relationship with First Look Games that will see the latter providing it with its white-label client area.
1X2 Network was the first game developer to enter into a partnership with First Look Games and to utilize the FLG Library in order to upload assets and information about its complete suite of games, which can then be accessed by online gambling publishers and used to create content.
Kevin Reid, the Chief Commercial Officer at 1X2 Network, commented that they have worked with First Look Games from day one and have already reaped the benefits of using the FLG library to showcase their games to publishers and operators.
Reid went on to say that the next logical step was to use the First Look Games white-label client area to make it even easier for operators and affiliates to see the incredible titles that they and their developer partners have to offer. He added that this is great for their in-house studios as well as existing and new third-party partners.
Tom Galanis, Director of First Look Games, said that they are thrilled to have extended their already successful partnership with 1X2 Network and for the developer and its partners to take advantage of their sophisticated white-label client area.
Galanis also said that as marketing costs continue to rise, online gambling publishers provide developers with a cost-effective platform to drive awareness among both players and operators and what better way to do that than via a branded client portal that is intuitive and easy to use.