Genting, the global gambling operator, said that it was streamlining its online gaming range and placing it under one brand name. Genting’s online casino, live casino and sportsbook will be under the GentingBet umbrella from now on.

Due to this move, GentingBet will be adding lots of new content to its online casino, and players will find titles by leading online casino software providers such as Play’n Go, NetEnt and Red Tiger.

Genting’s Live Casino product will provide players with exciting casino action streamed directly from casino floors throughout the UK, including London, Birmingham and Manchester.

Sports betting fans will enjoy the new GentingBet app, with updated features such as new tools and more sports than ever to bet on.

The online managing director of Genting, Jeremy Tyler, said that, following significant research and development, Genting has created a user-friendly and intuitive experience which the groups believes will provide customers with what he terms “a truly world class digital offering.”

He added that Genting continues to be highly committed to responsible gambling and, through the tools the group has in place on the website, Genting can ensure that the new gaming environment exceeds the expectations of the regulator, rather than simply complying with the minimum requirements.

“We’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers,” said Tyler.

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