Leading software and platform provider Betby has announced that it has entered into a new partnership with software developer and aggregator Groove Gaming.

Betby currently offers sports fans a vast range of betting options on sporting events for sports fans and its sportsbook solution is customizable based on clients’ needs, thanks to groundbreaking technology.

In terms of the new agreement with Groove, Betby will increase its line-up of betting options with the new collaboration also helping to enhance the market offering.

Betby launched its Betby Games series this year while at the same time focusing on offering additional functionality for its sportsbook solution and core business.

Groove currently has agreements with 70 Gaming and Betting Companies and with the new collaboration with Betby the aggregator will deliver more state-of-the-art content for the global markets. Groove also provides a range of live casino, poker and table games that can be integrated easily and enhance fan engagement.

Yahale Meltzer, Groove’s COO, commented that the company is excited to provide its operator cluster with Betby’s new sports betting technology. He added that this integration will undoubtedly help improve the company’s relationships with its partners.

Leonid Pertsovskiy, Chief Executive Officer at Betby, said that the company needs partners like Groove to continue growing internationally.

He added that Groove already has an established international network and that accessing Groove’s cluster of more than 70 operators helps Betby get one step closer to its goal.

Pertsovskiy also said that to extend their international reach by the end of 2022 they need partners like Groove, who have an established international network and presence.

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