BetMGM, the brand operated via the Roar Digital joint venture between MGM Resorts International and GVC Holdings is thrilled to announce that it has signed an agreement that will see it become the official sports betting partner of National Football League (NFL) team the Tennessee Titans.
In terms of the agreement, BetMGM will reap the benefit from brand visibility across multiple Titans digital assets and pivotal in-game moments, such as field goal attempts, video board replays inside the team’s Nissan Stadium in Nashville, Tennessee.
The agreement will also see BetMGM become the exclusive naming rights partner of the franchise’s television studio at Saint Thomas Sports Park in Nashville, Tennessee, and will be home to Titans All Access, the Coach Mike Vrabel Show and additional content aired throughout Tennessee.
BetMGM will also become the sponsor of the forthcoming Titans raffle benefiting The Titans Foundation, which directs funds to community organizations across the state.
The deal represents the first official partnership between a Sports Betting platform and a Professional Sports Team in Tennessee.
Matt Prevost, BetMGM’s Chief Marketing Officer, commented that The Titans are an incredible organization and they are proud to have BetMGM as the team’s first official sports betting partner.
Prevost went on to say that this is truly a partnership between two great brands and they are excited to introduce Titans’ fans to new ways to engage with their favorite football team.
Gil Beverly, Senior Vice President, Chief Marketing and Revenue Officer for The Titans, added that BetMGM will deliver new experiences and levels of engagement to their fans and they are excited to welcome them as an official partner.