The Stars Group (PokerStars’ parent group) is the latest operator to enter the flourishing betting market in New Jersey by launching its BetStars platform on Thursday, 13th September 2018, making it the eighth online mobile operator in the state, offering a complete range of bet types, including in-play betting.
The BetStars platform has been launched for mobile devices in partnership with Resorts AC and already offers its PokerStars NJ and PokerStarsCasinoNJ platforms with Resorts in New Jersey.
BetStars also offers Spin & Bet, a sports betting variation of the popular Spin & Go poker variant used by sister company PokerStars.
The new platform has a license partnership deal with Resorts Atlantic City, with sister sites PokerStars Casino and PokerStars NJ also in the state to provide players with a full range of options using a single account across all channels.
Matt Primeaux, Senior Vice President of Strategy & Operations, USA at The Stars Group, commented on the launch by saying that they are extremely excited to introduce BetStars to New Jersey sports fans.
Primeaux went on to say that as one of the largest online gaming companies in the world with millions of customers around the globe, they have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing their New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to their customers in this new and developing market.