Global online gambling company Betway has revealed that it has extended its partnership with renowned eSports team Ninjas in Pyjamas (NiP) following the success of its previous two-year sponsorship deal.
The deal, which is said to be worth seven figures, will extend the partnership between the two organizations for the following three years and allows the leading online bookmaker prominent placement on all shirt branding, onsite branding at the Ninjas in Pyjamas’ training facilities, constant user rights as well as full player access.
Swedish-based Ninjas in Pyjamas recently extended its DOTA 2, allowing Betway more deliverables as it endeavors to continue its market-leading content and reinforces itself as the number one eSports bookmaker.
The Chief Executive Officer of Betway, Anthony Werkman, commented that their partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of eSports around the world.
Werkman went on to say that it was, therefore, an easy decision for them to continue their sponsorship with them over the next three years and to expand that into DOTA 2. He added that by actively engaging with fans through their Betway eSports social channels, they have helped bring more people closer to the game than ever before and they are very excited about the future together.
Hicham Chahine, Chief Executive Officer of Ninjas in Pyjamas, said that Betway is the leading eSports betting company and this partnership will allow them to continue to grow their legacy to millions of fans around the world together.