Scottish football giants Celtic has revealed that it has entered into a new record sponsorship deal with Dafabet, which will see the partnership with the club running for the following seven seasons.
Dafabet was still two years away from the end of an initial partnership that was signed with Celtic in 2016, but now the Hoops and Dafabet’s association will run until the end of season 2025 in what the Scottish Sun newspaper has labeled “the biggest ever shirt sponsorship deal in the history of Scottish football.
Celtic Chief Executive Peter Lawwell, commented that they are absolutely delighted to secure such a lucrative long-term arrangement with Dafabet, a fantastic partner with whom they have already enjoyed such a great relationship.
Lawwell also said that Celtic is currently in a terrific position on and off the field, achieving regular football success and with an infrastructure of strength and stability. He added that Celtic continues to be one of the world’s great football clubs and through these strong fundamentals they continue to be able to attract and deliver such quality partnerships.
Lawwell went on to say that this announcement represents further great news for the club and their supporters ensuring another positive, high value and high caliber partnership for the future. He also thanked Dafabet for their continued commitment to Celtic Football Club.
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, added that they are absolutely delighted to extend their partnership with Celtic, one of the world’s great football clubs and an institution with which they are so proud to be associated.