DraftKings, a leading sports betting and daily fantasy sports operator, has extended its partnership with The Madison Square Garden Company (MSG) in terms of which it will become the Official and Exclusive Sports Betting and Daily Fantasy Sports Partner of the New York Knicks and the Rangers as well as their home stadium Madison Square Garden, which is a well-known arena.
The agreement builds on the existing partnership signed by the two companies in the fantasy sports sector and provides DraftKings with significant exposure at Madison Square Garden for all Rangers and Knicks games and throughout Rangers and Knicks broadcasts across MSG Networks.
The agreement will also see the sports betting and DFS operator being provided with exposure through promotions for daily fantasy sports during Westchester Knicks games at the Westchester County Center.
Ron Skotarczak, Executive Vice President for marketing partnerships of The Madison Square Garden Company, revealed that DraftKings has established itself as one of the most successful gaming companies in the industry and they are honored to continue their partnership with their incredible brand.
Skotarczak went on to say that they are both committed to ensuring that their customers have the best possible experience and they look forward to continuing to work closely with DraftKings on programs and promotions that benefit both their businesses in significant and measurable ways.
The marketing deal also includes:
- Digital and static signage throughout Madison Square Garden
- Exposure on GardenVision, the arena’s center-hung multi-media display
- Branding on the apron of the court for Knicks games
- Branding on the penalty box and visiting team bench for Rangers games