Enlabs, a leading Malta-based gaming group has entered into a new partnership with B2B supplier EveryMatrix that will see it launching esports betting on its flagship brand OPTIBET.
In terms of the partnership OPTIBET now has the opportunity to offer the most comprehensive esports coverage in the industry and a customized esports front-end together with on-site live streaming which is all made available via OddsMatrix Esports Services.
OPTIBET is the prime sports betting and casino brand across the Nordic and Baltic region. The brand is known to offer innovative and engaging promotions. The new esports integration is in line with OPTIBET’s endeavor to offer the complete experience for its players.
OddsMatrix Esports Services offers coverage across 22 esports titles, with streaming available for 95% of all the major live matches together with a selection of esports-specific betting markets.
Daniel Belozetsev, Head of Betting at OPTIBET, commented that they always strive to provide their customers with the best and most relevant content.
Belozetsev also said that with EveryMatrix they are offering a modern approach to esports betting, getting access to the rapidly growing world of professional sports competitions using video games. He added that they are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities.
Stian Hornsletten, Group Chief Commercial Officer of EveryMatrix, said he admires the work done at Enlabs in the past years and thinks the present partnership is an important milestone for their esports services.
Hornsletten added that being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years and he is positive that esports betting will reinforce their market-leading position.