FanDuel Group, a New York City based bookmaker and daily fantasy sports provider, has entered into a multi-year partnership with the Denver Broncos in terms of which it has become an official sports betting and daily fantasy partner of the National Football League (NFL) team.
This is the first sports betting partnership announced for an NFL team since the League introduced the category in May of this year allowing teams to sign up sports betting partners. Although other operators have entered into partnerships with teams in the league, these only covered casino products.
The agreement also marks FanDuel’s first sports betting partnership with an NFL player.
FanDuel will gain access to official Broncos logos and trademarks that it can use across its sports betting and daily fantasy offerings in Colorado. It will also have the opportunity to advertise its sports betting offerings directly to fans through a selection of marketing assets that includes radio, in-stadium signage, television and digital.
Mike Raffensperger, Chief Marketing Officer of FanDuel, commented that with the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows them to offer engaging fan experiences both inside and outside the station and access to unique betting promotions and content.
Mac Freeman, Chief Commercial Officer at Denver Broncos, said that FanDuel has built a strong reputation as a premier gaming destination for sports fans.
Freeman also said that the ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with their fans.
He added that with FanDuel’s successful launch into Colorado earlier in May, they believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.