ParsionsSport, the sports betting brand of French gaming operator La Francaise des Jeux (FDJ, has announced that its has extended its partnerships with Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais for a further two seasons.
In terms of the partnership the ParionsSport logo will be displayed on the front-right shoulder of Marseille’s home and away kits for all Ligue 1 matches for the following two years and will also appear on advertising boardings at Lyon’s Groupama Stadium. In addition, ParionSport will offer Lyon tickets to its VIP customers and Lyon plan to roll out sports betting kiosks at the stadium.
Jean-Michel Aulas, President of OL Group, commented that it fits into the continuation of the collaboration between their two brands that started in 2016 at Groupama Stadium.
Aulas also said that they are developing innovative partnerships, with the establishment of points of physical ParionsSport sales in lounges and stadium spaces, as well as digital activations, notably with the Groupama Stadium mobile application.
Stephane Pallez, Chief Executive of the FDJ group, said that FDJ, via its sports betting brand ParionsSport, is proud to renew its partnerships with Olympique de Marseille and Olympique Lyonais for two seasons.
Pallez added that this reaffirms the FDJ group’s involvement in professional football. He added that the important communities of supporters of these two clubs are present throughout the country, as are FDJ and its 30,000 points of sale.
Jacques Henri-Eyraud, President of Olympique de Marseille, said the deal was particularly important as the novel coronavirus (Covid-19) puts the revenue of many clubs at risk, particularly in France where the 2019-20 Ligue 1 season was cut short due to the outbreak.