London-based International Game Technology (IGT) has announced that it has entered into a multi-year B2B betting partnership with the National Basketball Association (NBA).
The deal signed by the parties will see IGT being the US’s first B2B sports betting platform provider to offer regional casinos and sportsbooks the chance to gain access to the NBA’s intellectual property (IP), including team and league logos.
Enrico Drago, Senior Vice President at IGT Play Digital commented that the NBA Deal would bring official league data to IGT’s PlaySports customers.
Drago went on to say that it has proved IGT’s determination to deliver an unequaled sports wagering solution to the US market and that the agreement bolsters the ‘all-in-one’ proposition that his firm offers.
He also said that having access to league marks and logos, in addition to official, real-time NBA data feeds, gives IGT’s customers a great opportunity given the increased popularity of in-play, prop and parlay bets.
Drago added that having access to NBA’s IP empowers his company to align with Play-Sports customers and create ‘highly compelling betting menus for sports fans’ across the US.
Scott Kaufman-Ross, Head of Fantasy and Gaming at NBA, said that the deal would allow regional operators to create the ‘best NBA gaming experience’.
Kaufman-Ross emphasized that the NBA deal would give the platform provider a new ability to offer genuine, out of the box appeal to its US customers and believes this new string to IGT’s bow will prove a highly attractive sports wagering solution to ‘a diverse set of operators’ across the country.