Leading sports betting service and content hub, IMG ARENA, has entered into a long-term, worldwide betting streaming and data rights partnership with World Table Tennis (WTT0).
In terms of the partnership, sports betting operators will gain access to content across all events provided by the WTT, including the renowned World Table Tennis Championships.
WTT is due to launch its new WTT series in January 2021 which is an entirely modified competition aimed at radically changing the sport and enhance fan engagement. The new partnership with IMB ARENA covers all categories of the revamped WTT event structure: Grand Smashes, WTT Cup Finals, WTT Champions Series and WTT Contenders Series.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, commented that table tennis is at an exciting juncture in its history and the plans to redefine the sport through WTT will provide sportsbooks with high quality and engaging year-round content.
Longe went on to say that operator feedback tells them table tennis is a property that has significant untapped potential and one which the industry feels will benefit from an improved sports betting solution.
Steve Dainton, ITTF Chief Executive Officer and WTT Director, said that partnering with IMG ARENA to distribute their sports betting live streaming and betting data rights is an important strategic development for WTT.
Dainton also said that IMG ARENA has a strong track record of working with federations and international sports organizations to both protect and grow sports via their innovative products and solutions.