Leading sports betting service and content hub, IMG ARENA, the sports betting arm of the IMG agency, has entered into a ‘multi-year’ deal in terms of which it will deliver a complete suite of virtual sports coverage to Mansion Group through IMG ARENA’s tie-up with Leap Gaming, the 3D sports content developer.
The agreement in the UK market takes immediate effect and gives Mansion the opportunity to offer UK sports fans with on-demand and scheduled virtual horse racing, cycling, trotting, greyhound racing, tennis and speedway. Mansion will also offer Leap Gaming’s newly-launched instant Football, which incorporates motion-capture animations with expert commentary and a vast selection of betting options.
Max Wright, SVP Commercial at IMG ARENA, commented that this is an important partnership for IMG ARENA. He added that they are proud of their commitment to enhancing the fan experience and are confident that Leap’s virtual product suite will help take Mansion’s offering to the next level with a range of the most playable and visually engaging virtual sports products available.
CMO at Mansion Group, David Murphy, said that integrating Leap’s market-leading virtual sports portfolio with IMG ARENA brings a package of sophisticated and entertaining content that perfectly complements the existing Mansion proposition.
Mansion Group’s MansionBet and MansionCasino brands are comparable with superior sport from first-class boxing, horse racing and football sponsorships which include Premier League teams AFC Bournemouth, Crystal Palace, Manchester City, Tottenham Hotspur and Newcastle United.
IMG ARENA complements over 250 leading sportsbook operators all over the globe. Its innovative data collection for more than 45,000 sporting events a year ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in under a second.