Italian Serie A football club Juventus, has entered into a partnership with Asia facing online gaming operator F66.com in terms of which the operator will have permission to use the Turin club’s brand and images in order to promote its service in Asia, with the exception of Vietnam, China and Thailand.

Juventus, the 35 time champions of Italy, have won six successive Scudetto titles and currently sit third in the Serie A table with five points behind league leaders Napoli.

The three year regional deal will run to 2020 and will also see F66.com working with Juventus on a number of fan-focused initiatives which include organizing competitions exclusively for the Asian public with one such example being “Fly with the Team” that will give fans the chance to travel with the team for a European match.

Simon David, a representative of F66, commented on the new partnership by saying that Serie A is well followed in Asia and through this partnership, they are confident that they can reach new heights this season.

Giorgio Ricci, the co-Chief Revenue Officer at Juventus added that this is a new and important regional sponsorship in the area where they are experiencing the most significant growth for their club.

Ricci went on to say that F66 will be a benchmark partner to develop activities for their Asian fans.

The new deal follows one that was entered into earlier in the year with Ballr in terms of which the Asia focused live fantasy sports operator become Juventus’ Regional Games Partner for Asia.

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