Kambi, a leading B2B sports betting platform provider of premium sports betting technology has entered into a partnership with omni-channel gaming industry leader Affinity Interactive (AI) that will see it provide its online and on-property sportsbook to the latter in order to power AI’s upcoming retail, digital and online sports betting offering, DRF Sports.
In terms of the multi-year partnership, AI will gain access to Kambi’s premier betting solutions, from odds compiling and compliance provision to customer intelligence and risk management, all built on Kambi’s proprietary software platform.
AI’s extensive online and mobile presence that includes the renowned, 127-year-old Daily Racing Form, a leading provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America and DRF Bets, one of America’s burgeoning online and mobile wagering platforms, will enable it to provide Kambi’s technology and services swiftly to customers.
The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa prior to launching in additional states throughout 2022 and beyond.
Kristian Nylen, Chief Executive Officer of Kambi, commented that they are thrilled to work with the talented team at Affinity Interactive to provide their leading software to sports enthusiasts across the U.S.
He added that this agreement is an exciting opportunity to showcase the strength of their product and leverage their experience to succeed in the competitive sports betting market.
Nylen went on to say that the combination of Kambi’s advanced technology, DRF Sports multimedia information capabilities and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition
James Zenni, Chairman of Affinity Interactive, said this is the first step in their strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming.