Stockholm-listed sports betting solutions provider Kambi Group is pleased to announce that, in collaboration with gaming and platform provider Bragg Gaming Group, it has entered into a long-term partnership with New York-based casino operator Seneca Gaming Corporation (SGC).
In terms of the agreement, Kambi will provide sportsbook technology to three New York casinos operated by SGC.
The agreement will also see Kambi install its series of on-property sports wagering products inside Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
The new multi-channel deal is the second significant tribal nation that Kambi has signed this year and follows an agreement with Mohegan Gaming & Entertainment in March. The deal also includes a collaboration with Bragg Gaming Group to supply casino services and player account management through its Oryx Gaming subsidiary, Bragg’s first advance into the flourishing market in the US.
Kristian Nylen, Chief Executive Officer at Kambi, commented that he is delighted to agree this Sports Betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.
Nylen went on to say that through its brick and mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. He added that they believe this reputation will only be enhanced as its patrons begin to familiarize themselves with the exciting sports betting experiences the Kambi Sportsbook offers.