Kindred Group (previously Unibet Group) and currently one of the largest online gambling companies in the world, has revealed that it has developed and launched a new proprietary racing platform for its UK and Irish customers, that is part of its’ increased focus on racing.
The new platform offers customers a 24-hour service across all major racing territories and will serve as a strong complement to the Group’s existing sportsbook products.
The launch of the platform coincides with the Grand National Meeting at Aintree and forms part of an overall focus on racing and further expansion in the UK market.
Kindred Group will, in the future, localize and extrapolate the racing product for subsequent launch across the Group’s other major jurisdictions.
Ben Colley, the Group Head of Global Racing, commented on the launch of the new platform by saying that it is great to finally get the platform out of beta and in front of their customers, old and new, showcasing the Grant National meeting to best effect.
Colley went on to say that complementary to the excellent Kambi sportsbook, they expect this new platform for all things racing to quickly become a best of breed example, fully supported by experienced and knowledgeable trading and risk teams in both Gibraltar and Sydney.
Kindred Group has a notable sponsorship portfolio in the UK and Ireland including the Road to Cheltenham race series, terminating in the Unibet Champion Hurdle, as well as the blue ribband properties through their 32Red branch, such as the 32Red King George VI.
The company also maintains a number of high-profile racing ambassadors that include Nicky Henderson and Paddy Brennan amongst other high-profile names.