Kiron Interactive, a pioneer in the virtual sports industry has announced that it has entered into a deal with Microgame, a leading gaming service provider that will see it enhance its reach in Italy.
In terms of the deal, Kiron will launch a huge range of virtual content on the Microgame platform, including its popular virtual horse racing, dog racing and football games, giving players an opportunity to place bets across all network operators supplied by the Italian provider.
The new deal will also see Kiron promoting the inauguration of Highlight Games’ Soccerbet product across the Microgame network.
The partnership with Microgame adds yet another leading brand to Kiron’s partner base in Italy and joins major operators that include Lottomatica, Sisal and Eurobet, further strengthening Kiron’s strategic position in this premier virtual market.
Microgame is one of the most recognized brands in the country, offering turn key betting services, both retail and online, to a huge network of operators that include a selection of casino and sports betting products.
Steven Spartinos, co-Chief Executive Officer of Kiron, commented on the agreement by saying that they are delighted to be partnering with Microgame, one of Italy’s leading platform suppliers.
Spartinos went on to say that the partnership extends the distribution of their virtual content in the Italian market and raises their profile with new operators.
He also said that this deal underlines the vast popularity of their horse racing, dog racing and new football games with local players and builds on their rapidly growing Italian presence as their country operations continue to go from strength to strength.