Multi-tenant B2B sports betting service provider Metric Gaming has announced that it has entered into a partnership with JAMBOS, innovators in US Sports Analytics, that will see them collaborating across a selection of projects.

The aim of the partnership is to capitalize on opportunities that are presented by the burgeoning market in the US, although both companies recognize a commercial potential to the partnership on both sides of the Atlantic.

The Chief Executive Officer at Metric Gaming, Martin de Knijff, commented on the partnership by saying that they aim to work with leaders in their respective fields and in JAMBOS, Metric has partnered with the very best.

de Knijff went on to say that JAMBO’s track record of capitalizing on unique opportunities identified through astute sports analytics fits seamlessly with Metric’s ethos and the partnership is already creating new opportunities they are excited to capitalize on.

Michal Schwimmer, Chief Executive Officer at JAMBOS, said that they have been actively looking for the right partner to collaborate with in this space and they have been impressed by the possibilities of Metric’s modern technology platform.

Schwimmer also said that they are thrilled to be able to leverage their unique expertise in this industry and are excited by the potential of this partnership.

Metric recently partnered with US based company Sports IQ to provide a one stop service for US sports betting products to the industry early this year.

The repeal of PASPA in May of 2018 saw individual states across the US introducing legislation to allow legal sports betting that has created a spurt of US centric activity across the industry as domestic and international operators scramble to get an edge in the nascent market.