NetEnt, a leading supplier of digitally distributed gaming systems, has announced that its new innovative aggregation platform, NetEnt Connect, is now live and providing its partners with an array of fresh gaming content.
The supplier acquired Red Tiger less than three months ago and multiple existing NetEnt customers have now been able to access games from Red Tiger as well as NetEnt titles via the new NetEnt Connect platform.
The new platform initially began in a closed beta form with only Casino Room (Ellmount Gaming Ltd.) featuring the software while further operators are scheduled to follow before the end of this year.
The new aggregation platform has been designed to make use of NetEnt’s far reaching customer relationship and integration across a number of regulated markets and also taps into the best of both worlds of integrated partner game suppliers as well as NetEnt’s own bonus and gamification engine, NetEnt Engage.
Henrik Fagerlund, Managing Director of NetEnt Malta and Chief Product Officer, commented that the speed with which they have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. He added that it also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward.
Gavin Hamilton, CEO of Red Tiger Gaming, said that a key incentive to work with NetEnt was to tap into the reach and markets it has built up. He added that he is very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too.