The sports betting partnership signed between The Stars Group and Fox Sports has resulted in the launch of the new Fox Bet brand in New Jersey’s gambling market. Players in the Garden State now have access to yet another fabulous brand. The Fox Bet app can be downloaded onto iOS and Android mobile devices.

Players will be able to benefit from services such as in-play wagering and pre-match wagering across multiple sports options. The Fox Bet app will also provide daily specials such as its Daily Bet Boosts.

Fans of Fox Sports will be able to access content through the new app and enjoy game stats, odds updates, sports news and analyst commentaries.

The new brand will replace The Stars Group’s BetStars brand in New Jersey. The launch follows a deal signed between the two entities in May 2019. Fox Sports at the time paid $236 million for a 4.99% stake in The Stars Group, with plans to establish the new app as a major sports betting and media portal. In states where real money betting is legal and regulated, Fox Bet will offer sports betting, while other states will be able to access the free-to-play games.

“If you’re a sports fan in New Jersey, Fox Bet is a game changer,” noted Fox Bet’s chief executive Robin Chhabra said. “Fox Bet combines decades of expertise in content- rich programing and regulated online gaming to drive a superior, integrated and interactive live viewing experience for our customers found nowhere else in the United States.”