Pariplay Ltd, Aspire Global’s leading aggregator and content provider, has launched Wizard Games, a new brand for its in-house games studio, in an endeavor to become ‘a world leading igaming supplier’.

The launch forms part of Pariplay’s ‘ambitious growth plan to become a tier-one games studio’ and incorporates an evolution in major game improvements, studio management and an increase in global reach as a growingly attractive commercial proposition.

Wizard Games’ products will become a part of the Pariplay iGaming suite, with Pariplay having appointed a ‘strong management team’ in preparation of the launch amid plans for large-scale marketing activities.

Pariplay’s in-house games offering boasts over 120 titles, live and certified for more than 15 regulated jurisdictions in North America, Europe and Latin America, boosted by content and gamification tools that can be adjusted to player preferences and client business objectives.

Joey Hurtado, Managing Director of Wizard Games, commented that the launch of their new brand provides a reflection of how committed they are to offering the best possible service to all their partners.

Hurtado went on to say that they have experienced excellent growth from their proprietary games studio and believe now is the time to really push on and realize the exciting potential they see here.

Adrian Bailey, Managing Director of Pariplay, said the move to differentiate their in-house games brand has been carefully planned and executed, with the goal of improving their content offering while also further defining their status in the industry as the leading aggregator and content provider.

He added that armed with its own identity, they expect Wizard Games to go from strength to strength in offering their operator partners improved content that is engaging and highly entertaining for players.