Playtech, the world’s leading gambling technology company, is pleased to announce that it has entered into a partnership with Greentube, the NOVOMATIC Interactive division, in terms of which a range of its most popular online casino content will be made available through the Games Marketplace.

Greentube’s brand-new as well as legacy content from its innovative studios will be available through the Games Marketplace with Playtech customers having the opportunity to gain access to popular smash-hits such as Cash Connection and Diamond Link; Mighty Elephant as well as classic NOVOMATIC titles that include Lucky Lady’s Charm deluxe and Book of Ra deluxe which have all been adapted for online channels.

The new deal will see Greentube’s portfolio initially being available in Mexico, Spain and the UK, enhancing the supplier’s reach in Latin America and Europe.

Shimon Akad, the Chief Operating Officer at Playtech, commented that they are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through their Games Marketplace. 

Michael Bauer, the Chief Games Officer at Greentube, said that they are delighted about this new partnership with Playtech and joining their Games Marketplace creates significant advantages for their business.

Bauer went on to say that Playtech’s customers will gain access to their player favorite titles that have proved to deliver strong results, while they will further their reach in key strategic markets.

Bauer also said that they believe this step comes at exactly the right time as more and more European jurisdictions regulate and the Americas promises much room for growth.