B2B games platform Playzido, the joint venture between Endemol Shine Gaming and Black Cow Technology, has expanded its offer of games by entering into a lucrative supplier agreement with Rank Group in terms of which it will provide exclusive new content to the latter’s Mecca and Grosvenor brands.
The agreement will see Playzido supplying Mecca and Grosvenor with 10 exclusive games over the following 12 months, as part of an extension to a partnership that saw the titles integrated onto the Playzido platform in December 2018.
Rank’s customers will have the opportunity to gain access to the games via its Grosvenor and Mecca brands.
Included in all the games delivered via the Playzido platform are the supplier’s Free Spins Factory performance that enables Rank to promote the games to customers in a number of ways.
Stuart Banks, Managing Director at Playzido, commented that they are delighted that Rank have chosen to build their exclusive games on Playzido and take their successful relationship to the next level.
Banks also said that as a platform, they pride themselves on their ability to understand and serve the needs of their operators and it is a pleasure to be able to work closely with Rank to help them achieve their goals.
Bhotesh Maheshwari, Head of Casino at Rank Group, said that Playzido have become a valued partner over the past year and it was a straightforward decision to choose to build their exclusive games through them.
Maheshwari went on to say that Playzido’s platform has proven to be well-suited to their needs and they look forward to continuing their close strategic partnership going forward.