Australia’s fastest growing online betting operator PointsBet has announced that it has entered into a multi-year sponsorship deal with National Rugby League (NRL) club the Cronulla-Sutherland Sharks.
In terms of the four-year naming rights partnership with the NRL club, the Cronulla Sharks home ground will now be known as PointsBet stadium with the PointsBet logo now featuring on the sternum of the Sharks’ team shirts.
Chris Highett, the Sharks General Manager of Commercials, commented on the partnership by saying that he was thrilled that an innovative and modern Australian owned company such as PointsBet will be joining the Sharks corporate family.
Highett went on to say that PointsBet is setting new standards in the sports betting industry in Australia and around the world and they are excited that they have shown great faith in their club by partnering up with the Sharks on this long-term arrangement. He added that starting with their round five game against the Roosters, the Sharks will be playing out of PointsBet Stadium and they look forward to a long and positive relationship with the team at PointsBet.
Andrew Fahey, PointsBet Co-Founder and Chief Marketing Officer, said that they are thrilled to be entering a long-term partnership with the Cronulla Sharks. He added that they have ambitious plans both on and off the field and look forward to being part of their success.
Fahey also said that there is nothing better than watching footy at a traditional suburban ground like at Cronulla and you won’t find a more loyal, passionate supporter base than Sharks fans.