More than 2,000 industry leaders will congregate in Stamford Bridge at the home of Chelsea Football Club in order to view the latest products and services showcased by 40 exhibitors at the sixth edition of SBC’s Betting on Football. Two hundred expert speakers at the event, including Racing Post’s Head of Digital, Will Fyler, will discuss the topics that affect the industry today.

Racing Post will launch its new sports betting brand, Intellr at the event. The expert sports betting content provider supplies bookmakers with analysis, stats and predictions for 20 sports across hundreds of markets in over 70 languages.

Intellr’s leading product is an in-play football product that provides customers with reliable, high-quality live tipping content. It is a smart, responsive and agile product that bridges the gap between real-time action and tipping content, by showing a bookmaker’s odds together with bet-prompting information.

Racing Post revealed in December of last year that it was endeavoring to focus on football and other sports leading up to and post ICE.

At the time, Eugene Delaney, the Director of Racing Post B2B, said that from their perspective, they are trying to diversify into other sports. He added that they syndicate that and APIs for bookmakers to take, which will be available on a B2C platform at some point in the future.

Delaney commented on the launch of Intellr by saying that with the in-play market expanding rapidly, it was vital they entered with a product that could add even more value to the bookmakers’ in-play offering.

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