Leading technology supplier to the regulated iGaming sector, SBTech, has entered into a long-term sportsbook platform extension with Argyll Entertainment in terms of which the multi-brand operator will have the opportunity to utilize SBTech’s innovative technology and continue its ongoing growth in the UK and Europe.
Since migrating to SBTech’s award-winning sportsbook and iGaming platform in 2017, Argyll Entertainment has seen rampant growth.
Argyll Entertainment were the winners of the Innovate Start-up of the Year at the 2018 EGR Marketing & Innovation Awards and by committing to a five-year extension, its premium Sportnation brand will be in a position to further leverage SBTech’s ‘dernier cri’ APIs to build its own distinguished user interface, unique user experiences and front-end features, initially for the UK market.
The brand will also continue to benefit from SBTech’s full gaming turnkey solution, a fully integrated customer management platform and risk management services.
Andrew Cochrane, Chief Development Officer at SBTech, commented that they are delighted to sign another major long-term sportsbook and iGaming platform contract extension.
Cochrane also said that Argyll are a rapidly growing force in sports betting, and the combination of their industry-leading technology, their ambitious goals for the next five years, and innovative marketing, will continue to see them achieve further success launching new and existing brands into the UK and other international regulated markets.
Stuart Tilly, CEO at Argyll Entertainment, said that their partnership with SBTech has proven a huge success, enabling them to offer their players unique and highly memorable sports betting experiences and he is thrilled that they will continue to grow together for a further five years as they look to build on record revenues and push forward into new territories.