IMG ARENA, a London-based sports betting service and content hub, has entered into a multi-sport, portfolio-spanning partnership with SG Digital, a division of Scientific Games.
The partnership will see SG Digital’s OpenSports platform become the first partner of IMG ARENA’s Golf Event Centre, a provider of comprehensive shot-by-shot data, live streaming as well as interactive course visualizations from the PGA Tour and the European Tour from January 2020. The events center will alter how fans interact with the sport from a viewing as well as a betting perspective.
Keith O’Loughlin, SG Digital Sportsbook Senior Vice President, commented that IMG ARENA has created a betting proposition for golf that befits its position as one of the world’s most popular global sports. He added that the Golf Event Center brings a new level of immersion and engagement that will positively shake up the live betting experience and the industry as a whole.
O’Loughlin went on to say that they are excited to add it to OpenSports and continue building on their sports betting technology to bring betters a well-rounded and content-packed experience. He also said that they are thrilled to enable all their customers to be early adopters of this game-changing betting solution and look forward to further collaboration with the IMG ARENA team.
Freddie Longe, IMG ARENA Senior Vice President said that SG Digital has a reputation for innovation, and they are delighted to be working with them to deliver their shared goal of evolving how fans engage with sport.
Longe also said that incorporating their official content within the OpenSport ecosystem will provide many of their major UK, European and US sportsbook customers with seamless access to their full suite of products, including the Golf Event Centre.