Leading multi-channel supplier of betting services Sports Information Services (SIS) has entered into an agreement with bookmaker Meridianbet that sees it enhancing its position within the Balkan markets.
In terms of the agreement, Meridianbet will gain access to SIS’s 24/7 live betting channel that features a mix of leading horse and greyhound racing and the supplier will also provide the bookmaker with profitable short-form content throughout the day, with a betting event taking place five minutes apart.
The channel will also show data and live pictures from British and Irish horse racing, along with international races from Dubai, Mauritius, Australia, Latin America and Korea, as well as UK and Irish greyhound racing events.
The deal will see SIS deploy its 24/7 Live Betting Channel across Meridianbet’s retail outlets in Montenegro, Serbia and Bosnia Herzegovina as well as online.
Zoran Milosevic, Chief Executive Officer at Meridianbet, commented that they are thrilled to have struck this deal with SIS for its 24/7 live betting channel and are excited about introducing it in-store and online to their customers.
He also said that they are confident that the channel will provide their customers with multiple quick-fire betting opportunities, which will help to increase engagement and provide incremental revenues.
Anze Gantar, Digital Sales Manager at SIS, said they are delighted that Meridianbet customers will now have access to a huge number of new betting opportunities thanks to their 24/7 live betting channel.
Gantar added that their premium horse and greyhound racing content is unrivalled in the industry and will provide over 80,000 live betting events each year.