Sports prediction games specialist SportCaller has extended its partnership with William Hill ahead of the Cheltenham Festival by launching a new game, Golden Race, to assist in immersing and boosting the operator’s flourishing customer base.

Golden Race is a competition that sees players competing for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four day horse racing meeting which commences on Tuesday, 12th March 2019.

Entrants are required to place a £10 qualifying bet (or £5 each-way) on any Irish race that same day in order to play the game. This will enable the player to participate in the Golden Race for £1m, or a consolation prize of £50,000 for forecasting the first two finishers home, if the jackpot is not won.

Cillian Barry, Managing Director at SportCaller, commented that having originated the first free-to-play jackpot game with Channel 4 Racing in the year 2014, it is great to return to their first love ahead of Cheltenham with the next generation in horse racing FTP (free-to-play).

Barry added that it is a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted their services and they cannot wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot.

Liam Wallwork, Commercial Director at William Hill, said that having successfully showcased the potential of FTP with their popular Lucky 7 racing game, they were keen to recruit SportCaller’s service again for Cheltenham, a tent-pole event for them where client retention is invariably at a premium.

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