Award-winning sportsbook and lottery supplier Sporting Solutions, part of the Sporting Group, has announced that it has won a landmark tender to supply Norsk Tipping with its market-leading pricing and risk management services.
The election comes after a cut-throat procurement process that saw six companies applying to deliver data and risk management services as part of the Norwegian state-run operator’s new sports betting solution.
Norsk Tipping will join Danish giants Danske Spil to become the most recent lotteries to benefit from Sporting Solutions’ fully automated suite of risk management services.
Norsk Tipping will also gain access to Sporting Solutions’ copyrighted trading software, giving it the opportunity to offer exclusive content to make a distinction against private operator offerings.
Ed Pearce, Managing Director of Sporting Solutions, commented that being chosen by Norsk Tiping after a thorough competitive public procurement process is a fantastic outcome for Sporting Solutions and testament to the innovation and leadership they continue to show in the fields of pricing and risk management.
Pearce also said that they are very proud to announce Norsk Tipping as their latest lottery partner and believe their shared vision, proven track record and market-leading offering will provide the solution for Norsk Tipping to drive bottom line growth and deliver a market leading experience for their customers.
Thorbjorn A Unneberg, Director of Customer and Market Operations for Norsk Tipping, said that in today’s competitive sports betting environment they are constantly looking for solutions to strengthen their product and operations.
Unneberg added that in the procurement process, Sporting Solutions scored strongly across the board, and they are confident its attractive value proposition will support Norsk Tipping in their continuous efforts to deliver the best responsible gaming experience to their players in the future.