Winamax, a leading French online gambling operator, is thrilled to announce that it has entered into a partnership with FC Girondins de Bordeaux, which plays in France’s Ligue 1 top-tier club football competition.

In terms of the three-year deal, which will run to the end of the 2023-34 season Winamax will have its branding featured on the front of players’ shirts.

Winamax partnered with Bordeaux between 2015 and 2019 and the new deal will now also see the operator benefit from branding placement on surfaces inside the team’s Nouveau Stade de Bordeaux stadium.

The operator will also work with the club on a series of fan-focused schemes, which includes poker tournaments and betting odds offers.

Gerard Lopez, the President of Bordeaux, commented on the new partnership by saying that the club is extremely proud to find Winamax again as a major sponsor.

Lopez also went on to say that the trust and loyalty of this major player in online betting is tremendous proof of the central place occupied by FC Girondins de Bordeaux in the French football landscape.

Julien Huber, the Marketing Director at Winamax, said that the season ahead marks the start of a new era.

Huber also said that Winamax is as proud as it is enthusiastic at the idea of supporting the club, which is among the oldest clubs in Lique 1, in its new project.