SoftSwiss, a leading casino software provider, has announced that it has become the latest firm to enter into a franchise agreement with Yggdrasil.
The licensing agreement will commence on 18th August 2020 and will enable SoftSwiss to boost control of its igaming business strategy and drive new revenue streams and also launch Yggdrasil’s entire portfolio of products and services.
As a partner of YG Franchise, SoftSwiss will gain access to Yggdrasil’s comprehensive end-to-end development process, the YG platform including GATI technology, proprietary games content with new releases such as Vault of Fortune and promotional tools via Boost, as the firm endeavors to augment its geographical reach.
Max Trafimovich, the CCO at SoftSwiss, commented that they are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth.
Trafimovich went on to say that the content is strong and supported with unique promotional tools under Boost and they look forward to sharing the games within their expanding network of operating partners.
He also said that by working together with Yggdrasil and other franchise partners, using their igaming ‘in a box’ solution and the GATI technology, they expect to reinforce their market position as a leading casino solution provider in the industry.
Bjorn Krantz, Head of Publishing at Yggdrasil said that SoftSwiss are proven as a leading casino supplier and they are extremely happy to add them to their expanding YG Franchise network.
Krantz added that the franchise enables them to take full control of their igaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams.