JOI Gaming has become the latest operator to be slapped with a huge fine by the Dutch gambling regulator Kansspelautoriteit (KSA). The operator, which runs online casino games in the Netherlands via its www.jacks.nl website, received a €400,000 penalty from the KSA for advertising breaches.
JOI Gaming Advertised to Young Adults
According to the KSA, JOI had sent promotional messages to Dutch customers, including young adults, which is a violation of the country’s prohibition on non-targeted advertising. The operator committed the breach between December 2021 and March 2022.
Under the KOA Act, operators are not allowed to promote their products to young adults as they run a greater risk of gambling addiction. Enforcing that ban is a key priority for the KSA.
More Advertising Restrictions on the Way
KSA Chairman René Jansen reiterated that conducting recruitment activities targeted at young adults is considered a “serious and culpable” violation. He said the KSA has been emphasizing this to licensed operators since December 2021, shortly after the launch of the country’s regulated online gaming market.
More advertising restrictions are on the way as part of measures introduced by Justice Minister Franc Weerwind. They include a ban on advertising on television and radio, and in public indoor and outdoor areas. Sports sponsorships would also come to an end by 2025.