Yggdrasil Gaming, a leading developer of superior online and mobile casino games, is pleased to reveal that it will soon be launching a €500,000 campaign in order to help operators encourage retention and engagement during the upcoming holiday season.
The Yggdrasil Christmas Calendar promotion will commence on Friday, 1st December 2017 and run until Wednesday, 3rd January 2018.
The developer will be offering players a chance to win some great prizes that range from €10 to €10,000 on a number of events such as missions and tournaments.
Yggdrasil will be including several of its innovative slot games such as Jungle Book and Valley of the Gods as well as classic slots that include Holmes and the Stolen Stones, Vikings Go Berzerk and Vikings Go Wild
The Christmas Calendar promotion will enable operators to run promotional activities without any additional executional work as Yggdrasil’s campaigns are fully automated, thus enabling cash prizes to be credited to players’ accounts instantly.
Yggdrasil will be pushing the Christmas Calendar promotion through their BOOST and BRAG backend platforms that go in for online casino partners.
Yggdrasil’s Chief Executive Officer, Fredrik Elmqvist, commented on the upcoming launch by saying that last year’s Christmas Calendar was such a success that they decided to go even bigger this year. He added that they have more than doubled the prize pool up to €500,000 to help operators engage and retain players over the holidays.
Elmqvist went on to say that they want to encourage operators to use the calendar to be creative in their strategic campaign management, and really stand apart from the competition this Christmas.