888, a leading online gaming company and solutions provider, is thrilled to announce that it has extended its sponsorship deal with the New York Jets of the National Football League for the 2019-2020 season.
The deal follows 888 Casino’s successful inaugural partnership last year and continues to be the first and only partnership of its kind between a pure digital gaming company and an NFL team.
In terms of the deal, 888 Casio will have a chance to display its branding across the 82,000-plus capacity MetLife Stadium that includes the ‘red-zone’ feature, for all eight regular season Jet’s games held at home.
Yaniv Sherman, Head of Group Commercial Development at 888 Casino, commented that the extension of the deal between the New York Jets and 888 Casino for a second year in a row reaffirms their expansion efforts and reiterates the interest in online gaming within the US sports community.
Sherman went on to say that the continuation of the partnership marks another milestone for 888 Casino in the United States, as they continue to pioneer betting operations through this sponsorship agreement – their second consecutive with an NFL team.
Ian Lasher, New York Jet’s Senior Vice President of Corporate Partnerships, said that they are proud to continue this partnership with 888 Casino in the gaming space, allowing them to further engage and provide experiences for their fans in the mobile and digital world.
The sponsorship deal will also see 888 Casino promotions being spread online across the team’s website and social channels and broadcast over 98.7 ESPN during radio coverage of the Jet’s games.