Vermantia, a leader in omni-channel content solutions has revealed that it has entered into a deal with Winners GoldenBet, one of the most established retail betting operators in Nigeria that will see it continuing to boost its presence in Africa.
In terms of the deal, which is Vermantia’s third in Nigeria in under two years, it will supply Winners GoldenBet with prime betting content from its market-leading Ultimate Live Greyhound Channel as part of a full turnkey solution that is customized to meet the needs of local markets.
Content from Vermantia is due to be rolled out across Winners GoldenBet’s complete real estate that consists of over 2,200 locations, giving customers an opportunity to gain access to wide-spread coverage from over 40,000 races per year from the United Kingdom, United States and Australia that comes exclusively from Vermantia and Arena Racing Company, the largest racecourse group in the UK.
The live racing channel is powered by Vermantia’s CONNECT platform, ensuring a fully managed data and odds service, being supplemented by a fully integrated Bet Acceptance System and Cashier.
Spyros Stavropoulos, Regional Director SEE & Africa of Vermantia, commented that this landmark deal will see Winners GoldenBet customers having access to some of the most fast-paced live greyhound racing content available worldwide, complete with top quality pictures and full data.
Mr. Sulaiman Olabanji Abdul, General Manager at Winners GoldenBet, said that they will be accompanying the launch with a full marketing campaign to go alongside, and are sure they will be giving their customers plenty of incentives to bet once they see the high quality content in front of them.