Mr. Play (Mrplay.com), a new online casino operator of which Aspire Global owns 40%, is launching Sportsbook which will extend its current offering to another popular vertical over Aspire’s platform.
The sportsbook product features 35 sports and more than 65,000 monthly events and will include features such as in-play betting on 20,000 events per month, full and partial cash-out, fast markets and Robotip, the Play Bot-engine, unique for Aspire Global’s partners that generates bet recommendations and personalized content based on sophisticated algorithms and filtering.
Mr. Play offered a fully regulated gaming experience to a fast growing player base after its launch in November 2017 and the new sports launch is a significant milestone and enhances the target group for Mr. Play well in time for several upcoming sports events which includes the Premier League, the UEFA Champions League as well as the Horse Racing British Champions Day.
Hanan Greenberg, the Co-Founder at Mr. Play, commented that they are extremely excited to launch and expanding into the major sports segment has been part of their growth-plan since the founding in 2017. He added that the launch is an important milestone for them.
Greenberg went on to say that when founding Mr. Play, they wanted to make use of their collective experience and expertise to create a strong brand and a best-in-class iGaming experience and he is incredibly proud of the result.
Joe Spiero, the Vice President of Sales at Aspire Global, said that they look forward to progressing their successful partnership with Mr. Play, extending the casino offering to the exciting field of sports.