Churchill Downs Incorporate-owned sportsbook, BetAmerica, is pleased to announce the grand opening of a new BetAmerica retail sportsbook at Bronco Billy’s Casino in Cripple Creek, Colorado.

BetAmerica, Churchill Downs Incorporate’s sports betting and iGaming platform, partnered with Full House Resorts to open the retail sportsbook in the Colorado market on Thursday, 24th September 2020.   BetAmerica is aiming to launch its online sportsbook and iGaming platform across the state of Colorado in the future, subject to gaming license and regulatory approvals.

The new BetAmerica Sportsbook at Bronco Billy’s Casino features 10 betting kiosks and two windows and offers the opportunity to wager on a wide range of sporting events that include professional and collegiate sports in the U.S. together with major international sports.

Ian Williams, the President of BetAmerica, commented on the launch by saying that Colorado is home to some of the most passionate fan bases in both professional and college sports, and they are thrilled to offer their state-of-the-art sportsbook and look forward to launching online in the near future, pending regulatory approval.

Baxter Lee, the General Manager at Bronco Billy’s Casino, said that sports betting enthusiasts from all over Colorado are sure to enjoy these industry leading kiosk offerings and their customers are excited to see their Sportsbook open.

BetAmerica Sportsbooks are currently available in New Jersey, Indiana, Pennsylvania and Mississippi.

Churchill Downs Incorporated is an industry-leading racing, online wagering and Gaming Entertainment Company.  Its online wagering business owns and operators TwinSpires.com, an online horse racing wagering platform in the U.S. and BetAmerica, an online sports betting and iGaming platform in the U.S.