Category: Sports Betting News

Betfred, a leading bookmaker based in the United Kingdom has boosted its retail-to-digital customer engagements by becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile app that will see it help engage customers across a variety of different sports.

The launch of the sports content follows a number of successful product launches enhancing Betfred’s retail and digital platforms.

Lewis McMillan, Head of Digital Product at Betfred, commented that Racing Post’s ‘high quality and original’ sports content is a ‘powerful tool’ which has delivered the bookmaker improved ‘dwell time’ customer engagements and improved retention metrics’.

McMillan went on to say that they have worked closely with Racing Post for a number of years on horse racing, greyhounds and football products and this is the next chapter in a great partnership.

McMillan also said that their online customers now have access to stat-rich betting tips across the biggest events spanning the full sporting calendar.  He added that this product breaks through the humdrum approach of delivering raw sports data to customers and blends data with expert opinion to offer a truly compelling customer proposition.

Racing Post will now supply Betfred verticals with a content API that covers ‘all major global sports from golf to basketball’.

Racing Post launched its newly revamped ‘sports content API’ at ‘Betting on Sports Conference’ 2018, endeavoring to drive consumer-to-client engagement and improved retention across a number of betting verticals.

Jack O’Reilly, Key Partnerships Manager at Racing Post, commented that the content that is produced across all sports rivals the content they produce for horse racing and it is great that punters will now have the chance to be informed across an array of events.

Premier League Wolverhampton Wanderers Football Club has agreed to enter into a record partnership with ManBeX, in terms of which the international gaming company will become the club’s new principal and shirt sponsor.

Wolves has not disclosed the length of its new deal with ManBetX but the club has, however, stated that it will cover the 2019-20 season with the long-term agreement being the largest in its’ history.  The agreement was signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years.

As principal sponsors, ManBetX’s branding will appear on the front of all shirts for Wolves’ first-team, under-23 and adult disability teams, as well as on all adult replica jerseys.

Although Wolves had been working with Asian betting brand W88 for the 2018-19 season it decided to end the partnership early in order to begin the new partnership with ManBetX.

Laurie Dalrymple, Managing Director of Wolves, commented that they had the opportunity to work with a new principal partner for the 2019/20 season and they felt that the scale and ambition of ManBetX was closely aligned to theirs.  She added that she is confident that they can achieve great things in what is Wolves’ largest ever sponsorship deal.

Xavi Wong, Sponsorship Director at ManBetX, said they are certain that their partnership will blossom and benefit both parties.  He added+ that they believe that Wolves are able to move them to greater heights and set them apart from their competitors.

ManBetX is one of the world’s leading betting websites and offers odds and streams on a number of sports, including basketball, football and ice hockey to a vast audience across Asia.

Mansion Group, a leading online gaming operator is thrilled to announce that it has secured an Irish betting license for its sportsbook, MansionBet that will see it being the first time the company has been able to offer sports betting to the Irish market under a recognized brand.

The license will also see Mansion Group’s three casino brands, MansionCasino, Slots Heaven and Casino.com available in Ireland.

The Sportsbook has been focusing on enhancing brand awareness of Mansion ever since its launch through sponsorship, including horse racing, boxing and football.

Mansion has been serving as Bournemouth’s official shirt sponsor since the 2017-18 Premier League season, with its Asia-facing M88 brand appearing on shirts, adult replica jerseys as well as training wear.  Mansion’s premium brand will also be featured on the left sleeve of players’ shirts from the beginning of the 2019 season.

Ireland is currently overhauling its regulative framework for gambling and is taking steps to introduce a new regime and new regulatory authority in 2020.

Ireland will be playing Gibraltar Football Club, which is also sponsored by Mansion, on Monday, 10th June 20190 at the Aviva Stadium in Dublin and the operator, therefore, feels that the license award has come at a ‘perfect time’ for MansionBet to be available to Irish bettors.

The Chief Executive Officer of Mansion, Karel Manasco, commented that it is exciting to have Mansion licensed within Ireland.  He added that they recognize the size of the competition, but with over 15 years’ experience in the industry and strong brand recognition, they believe they have the knowledge, paired with an impressive product to succeed.

MaxBet and NSoft’s successful cooperation in the Bosnia Herzegovina and Serbian market has resulted in NSoft expanding its presence in the Montenegrin market.

Bosnia Herzegovina based gaming software provider NSoft’s virtual sports betting and draw-based lottery games have now been integrated into MaxBet web betting platform maxbet.me.

MaxBet’s players in Montenegro will now have the opportunity to place bets on Virtual Greyhound Races and Virtual Horse Races as well as Lucky X and Lucky Six with the web betting platform that is also available in the English language.

Dalibor Ostojic, the Regional Sales Manager at NSoft, commented on the new deal by saying that the cooperation with MaxBet was established six years ago.  He added that the best practices from the existing markets have been transferred to the Motenegrin market. 

Ostojic went on to say that they are certain that the results will justify this business decision, having in mind that the MaxBet web platform includes two out of three top ranked NSoft’s products at the Montenegrin market.

NSoft has been operating on the Montenegrin web market for the past three years, offering full web solution or web integration that are all based on customer’s needs and preferences.

A sought-after draw based game such as Lucky Six is effortlessly and simply combined with Sportsbook solution and Virtual Sports betting games, not only on the web, but also on all other available channels, including custom-made terminals that have been created in NSoft’s partner company Stark.

The Football Association of the Czech Republic (FACR) has announced that it is endeavoring to boost its match integrity provisions by entering into a long term integrity partnership with the world’s leading supplier of sports integrity solutions, Sportradar.

In terms of the agreement, all matches in FACR third tier and youth competitions will be monitored by Sportradar’s Fraud Detection System (FDS) – the most technically advanced bet monitoring system accessible, and the only such system that is independently assessed and verified by recognized experts in the field of sports betting and integrity.

Sportradar will also act as FACR’s official data partner across all premier men’s women’s and youth competitions during the period of this agreement.

Jan Pauly, General Secretary of FACR, commented that Sportradar have been a valued and trusted partner of theirs since 2012, with their FDS bet monitoring solution providing valuable oversight of global betting data surrounding their competitions. 

Pauly went on to say that by adding their Intelligence and Investigation services to their integrity program, they are confident that they will gain an extra layer of visibility and insight into potential integrity risks, as they have already witnessed through collaboration on previous projects.

Andreas Krannich, Sportradar Integrity Services Managing Director, added that they have been a proud partner of the FACR since 2012 and are delighted to be extending, and expanding, their integrity partnership well into the next decade. 

Krannich went on to say that their long term partners know best the importance they place on establishing strong working relationship, as they help put safeguarding efforts in the best position to succeed. 

Krannich also said that their Intelligence and Investigation products will now put FACR competitions in an even stronger position to thrive.  He added that they look forward to building their relationship with FACR over the coming years and playing an even stronger role in helping to uphold the integrity of Czech football.