Category: Sports Betting News

ParsionsSport, the sports betting brand of French gaming operator La Francaise des Jeux (FDJ, has announced that its has extended its partnerships with Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais for a further two seasons.

In terms of the partnership the ParionsSport logo will be displayed on the front-right shoulder of Marseille’s home and away kits for all Ligue 1 matches for the following two years and will also appear on advertising boardings at Lyon’s Groupama Stadium.  In addition, ParionSport will offer Lyon tickets to its VIP customers and Lyon plan to roll out sports betting kiosks at the stadium.

Jean-Michel Aulas, President of OL Group, commented that it fits into the continuation of the collaboration between their two brands that started in 2016 at Groupama Stadium.

Aulas also said that they are developing innovative partnerships, with the establishment of points of physical ParionsSport sales in lounges and stadium spaces, as well as digital activations, notably with the Groupama Stadium mobile application.

Stephane Pallez, Chief Executive of the FDJ group, said that FDJ, via its sports betting brand ParionsSport, is proud to renew its partnerships with Olympique de Marseille and Olympique Lyonais for two seasons. 

Pallez added that this reaffirms the FDJ group’s involvement in professional football.  He added that the important communities of supporters of these two clubs are present throughout the country, as are FDJ and its 30,000 points of sale.

Jacques Henri-Eyraud, President of Olympique de Marseille, said the deal was particularly important as the novel coronavirus (Covid-19) puts the revenue of many clubs at risk, particularly in France where the 2019-20 Ligue 1 season was cut short due to the outbreak.

PointsBet, America’s fastest growing online bookmaker has entered into a diverse multi-year partnership with Kroenke Sports and Entertainment as it endeavors to strengthen its presence in Colorado ahead of its imminent launch.

In terms of the agreement the sportsbook operator will become the official and exclusive gaming partner of the NBA’s Denver Nuggets, NHL’s Colorado Avalanche and National Lacrosse League’s Colorado Mannoth as well as the Pepsi Center home of the three franchises.

The agreement extends across the entire gaming category, including retail and online sports betting, daily fantasy, online casino and free-to-play games.

The deal will also see PointsBet being named an official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, which will feature PointsBet data integration.

Matt Hutchings, Executive Vice President and Chief Commercial Officer at Kroenke Sports and Entertainment commented that PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting product, as well as for having the fastest app in the marketplace.  He added that sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience.

Hutchings also said that they know that Nuggets, Avs and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.

Johnny Aitken, Chief Executive Officer of PointsBet USA, explained that it was instant from day one that there were shared values between the Kroenke Sports and Entertainment team and PointsBet, with a clear focus for putting their fans and customers first.

PointsBet, a leading online sports betting operator, has announced that it has entered into a partnership with National Basketball Association franchise the Indiana Pacers and has also confirmed the locations for three new off-track betting facilities in Illinois.

PointBet USA opened in New Jersey in January of last year before expanding to Indiana in March.

In terms of the multi-year deal with the Pacers, PointsBet will serve as an official sports gaming partner of the team.

The new agreement also allows for PointsBet USA branding within Bankers Life Fieldhouse, as well as on court’s apron which is the out-of-bounds space between the baseline and the team bench which is a first-of-its-kind arrangement.  PointsBet signage will be visually displayed throughout the arena, and the sports-book operator will have a presence on the Pacers’ digital platforms.

Johnny Aitken, Chief Executive Officer of PointsBet USA, issued a news release stating that Indiana represents a massive opportunity for PointsBet and they will take a heavily localized approach to ensure they are delivering the best overall customer experience Indiana sports fans and bettors are seeking.

Aitken went on to say that they are very excited to bolster their presence within the Hoosier State and surrounding areas, as well as to Indiana Pacers fans around the globe via this unique partnership.

Rick Fuson, President and Chief Operating Office of the franchise’s parent company, Pacers Sports & Entertainment, said the corporate partnership ‘represents a real win’ for both companies.

Fusion also said that they look forward to welcoming PointsBet as a very visible brand at the Fieldhouse and through their various channels.

Esports Entertainment Group is thrilled to announce that it has completed the acquisition of LHE Enterprises Ltd., the holding company of online sportsbook and casino operator Argyll Entertainment AG and its operating subsidiaries (“Argyll”).

Argyll Entertainment launched its flagship brand, www, in the summer of 2017 and has since established itself as a fast growing and innovative gaming company within the UK and Irish market using its expertise in marketing, risk management, technology and regulation in order to offer its customers an entertaining, safe and secure online gaming experience, access to exclusive sports and gaming content and an award winning rewards program.

Grant Johnson, the Chief Executive Officer at Esports Entertainment, commented that acquisitions are an important component of their growth strategy and completing their first acquisition as a Nasdaq-listed business represents a ‘tremendous milestone’ for the operator and it will now seek further acquisitions as part of its growth strategy.

Johnson went on to say that Argyll generated $12 million in revenue in 2019 and that with its base of more than 100,000 registered users, combined with the deep domain knowledge of its accomplished team, they have a strong foundation to build upon as they seek to capitalize on the wealth of opportunities ahead of this rapidly growing market.

Stuary Tilly, Chief Executive Officer and Dan Marks, Chief Financial Officer at Argyll, joined the Esports Entertainment Group senior leadership team in June as Corporate Secretary and Chief Financial Officer, respectively.

Argyll is incorporated in Switzerland with operational support services in London, Malta and the UK.

GVC Holdings’ European flagship sportsbook bwin is pleased to announce that it has been selected to become the new sports betting partner Belgium’s top tier football division, the Pro League.

The deal was brokered by sports broadcaster Eleven Sports and will run for three years covering the top tier Pro League as well as the lower tier 1B Pro League and the Super Cup in which the Pro League champions play the Belgian Cup winners.

The online operator will also become the rights holder of the national betting streaming rights to the Pro League, broadcast by Eleven Sports and broadcast live coverage of matches for customers using its online and mobile platforms.

Pierre Francois, General Manager of the Pro League, commented that the partnership would put a strong emphasis on responsible gambling and look to combat unhealthy habits among players.

Francois went on to say that each partner is aware of the risks of irresponsible behavior and is committed to minimizing these risks.  He added that Bwin, the Pro League and Eleven Sports will commit within the framework of this partnership to lead an integrated policy prevention protection of players and the integrity of football as a whole.

Steven Cartigny, Commercial Head of Benelux and the rest of the world at bwin, said that Belgium is a breeding ground for talent that is successfully exported all over the world and that as a result, the eyes of the whole world are more and more on their Pro League.

Cartigny also said that together with Eleven Sports, they want to increase interest in Belgian football and want to present their bwin betting platform to viewers in an engaging and responsible manner.