Category: Sports Betting News

Casino gaming group Betsson, is thrilled to announce that the Betsson Group of sports betting and casino gaming sites, has entered into a sponsorship deal with the Alfa Romeo Racing F1 team, in terms of which it has become the group’s ‘Exclusive European Betting Partner’.

As the Alfa Romeo Racing Team’s Official European Betting Partner, the Swedish company will promote a number of brands, including major group brands such as Betsson, Betsafe and StarCasino.

The multi-brand deal launched with the Spanish Grand Prix in Barcelona on Sunday, 12th May 2019, with the Betsafe brand featured on the Alfa Romeo Racing car.

Betsson Group brands will not only use the sponsorship for branding rights, but will also create exclusive and innovative content, while offering fans bespoke betting offers and money-can’t –buy experiences.

Jesper Svensson, Chief Executive Officer at Betsson Group, commented that Betsson Group has a long history in racing and that it is part of their DNA. He added that they are absolutely delighted to have progressed this deal to take their spot on the Formula 1 starting grid with Alfa Romeo Racing.

Fredric Vasseur, Team Principal at Alfa Romeo Racing and Chief Executive Officer at Sauber Motorsport AG, said that Betsson compete in a playing field where one is constantly challenged, where the competition tries as hard as one does to win and to be the best in the world. He added that is very similar to what they are trying to achieve at Alfa Romeo Racing and they are confident that they will have a successful collaboration which will support them in their mission of fighting for ambitious results in 2019.

BtoBet has zeroed in on its commitment to developing African gambling markets by launching a portfolio of content destined for local players.

The Africa-specific content has been released entirely to BtoBet partners and centers on a number of areas including Sportsbook, Virtual Sports, Novelty Bets and Casino.

Sabrina Solda, Chief Marketing Officer at BtoBet, commented on the move by saying that there is a general misconception that the challenges in Africa from a technological perspective should result in a below par experience for the player. She added that this is clearly not the case as has been repeatedly demonstrated by BtoBet where the player is put at the center of the whole experience.

Solda went on to say that through this portfolio of content BtoBet is providing a truly tailored experience to the player. She added that they have already provided unique novelty bets to several of their partners, whereby they are in a position to provide their players with bets characterized by a high level of unicity.

Solda also said that in a particular example she could cite, a Nigerian partner requested to provide novelty bets tailored to feature the local elections held during the month of February and that these novelty bets can obviously focus on an infinite list of events such as local high-profile talent contents and awards for instance.

She explained how the special bets market is taking off in Africa, with players able to bet on an unlimited choice of scenarios related to sporting events, including everything from whether a specific player will be sent off, what the weather will be like for a match, or even if fans will invade the pitch.

32Red, the UK’s multiple award-winning online casino, has entered into a two-year extension to its shirt sponsorship deal with Scottish soccer giants Rangers until the end of the 2020/21 season.

The new deal will see 32Red acting as official club sponsor of the Scottish Premiership football club taking their relationship to seven consecutive seasons, after having partnered in the year 2014.

The partnership has already seen 32Red as official club sponsor of the club as they won promotion from the Scottish Championship and reclaimed their position challenging for the Scottish Premiership.

32Red is part of the Kindred Group and the online casino’s logo will remain prominently on the front of all of Ranger’s first-team kits with their branding also appearing across the official club training wear and in-stadium for the 2019/20 and 2020/21 seasons.

Stewart Robertson, Rangers’ Managing Director, commented that they are delighted to continue their relationship with 32Red for the next two seasons. He added that they have been a loyal supporter and partner of the club since 2014 and are pleased that their brand will continue to be on the front of their shirts.

Neil Banbury, General Manager UK at the Kindred Group said that 32Red’s partnership with Rangers has been hugely beneficial for their business and they are thrilled to have extended that association once again.

Banbury went on to say that at 32Red, they are committed to reinventing the sports sponsorship model, so it benefits the whole community. He added that the extension of their relationship with Rangers will afford them a unique position to support the local community and those who need it most through initiatives such as the ‘Big Sleep Out’ which helped fundraise for Glasgow’s homeless.

Kambi, a B2B provider of sports betting services to licensed B2C gaming operators, is thrilled to reveal that it has been recognized as the number one sportsbook supplier in the North American market after winning two honors at the EGR North America Awards in Atlantic City, New Jersey on Thursday, 11th April 2019.

Kambi was rated by a panel of independent judges, officiated by professional services giant Deloitte, to be ahead of its rivals in the two B2B sports betting categories at the esteemed ceremony, which celebrates the most accomplished operators and suppliers in the North American online gaming and sports wagering market.

Judges awarded Kambi top marks for providing a full end-to-end sports betting solution which saw Kambi winning Sportsbook Platform Provider of the Year, outscoring competitors across scalability and integration, jurisdictional compliance, stability and security as well as commercial success.

The judges commented that Kambi has demonstrated how it can scale operations for major brands and integrate new brands on the back of a growing reputation.

Kambi also won the Sports Betting Supplier of the Year award, which considers service suppliers of all types, ranking first in areas that include product development, user interface and experience and understanding customer needs.

Max Meltzer, Chief Commercial Officer at Kambi commented that in providing exiting and relevant sports wagering experiences, along with flexible and empowering online and on-property technology, their partners are given the freedom they need to execute on their unique strategies and take their own path to market leadership.

Germany’s leading handball league DKB Handball-Bundesliga has announced that it has entered into a new Integrity Services Partnership with Sportradar, a global leader in sports data intelligence.

In terms of the partnership that commences at the start of the 2019/20 season, Sportradar will monitor and analyze all DKB Handball Bundesliga matches as well as domestic cup competitions, including the REWE Final Four (German Domestic Cup) tournament in Hamburg as part of the DHB Cup and the Super Cup.

The league will also be provided with Sportradar’s Fraud Detection System (SDS), which is already in use by the European Handball Federation (EHF).
Frank Bohmann, Chief Executive Officer of DKB Handball-Bundesliga, commented on the partnership, saying that handball is constantly growing and becoming more and more important on both national and international levels.

Bohmann went on to say that due to outstanding significance, it is therefore a consequential and important step for the DKH Handball Bundesliga to take preventative and professional action in this area. He added that after having successfully cooperated with Sportradar already back in 2010, they will now be profiting from their optimized services.

Andreas Krannich, Managing Director of Sportradar Integrity Services, said that it is an honor and privilege to extend their relationship with the DKB Handball Bundesliga and help safeguard Germany’s leading handball competition from integrity issues and threats. He added that they look forward to monitoring the league’s various divisions and tournaments as well as working alongside stakeholders to educate them on how, why and where the dangers lie.