Category: Sports Betting News

Betsson, a leading online gaming and betting operator, in association with the Peruvian Football Federation (FPF), has agreed the official integration of its brand name into Peru’s top level football tournament, which will now be known as Liga 1 Betsson.

This is the first time in over 20 years that the league has changed its name and, according to Betsson, it reaffirms the operator’s commitment to adding positive value to Peru’s national sport.

Liga 1 Betsson 2021 will be the 105th edition of Peru’s top flight and coincides with the season which is due to commence on 12th March, following a five week delay due to the Covid 19 pandemic.

Jesper Svensson, Chief Executive Officer of Betsson Group, commented that this alliance with the Peruvian Football Federation is a historic step for Betsson Peru. He added that being part of the first division of professional football is an achievement that fills them with pride, and also implies a responsibility that they happily shoulder.

Svensson also said that they are aware of the tough times that sport is going through all around the world, and for this reason, through this sponsorship, they are contributing towards the development of Peruvian football this year.

Betsson will be using the partnership to promote its ‘JuegoResponsible’ campaign – an initiative that promotes responsible gaming on all levels.

Benjamin Romero, Commercial Manager of the Peruvian Football Federation, said it is very important for the League that a brand as relevant as Betsson joins them as the main sponsor and that the Peruvian tournament changes the name to Liga 1 Betsson this season.

Romero added that this encourages them to continue the work and add value to the growth of the national sports industry.

Global provider of sports betting and sports entertainment products and services Sportradar has entered into a long-term partnership with leading football technology firm Forza Football in terms of which it will utilize ad:s, its full service, data-driven marketing solution to exclusively manage the advertising inventory within its live score app.

Sportradar will tap into its market leading, proprietary programmatic advertising solution to connect its global network of betting operators with Forza Football to reach their audience of captivating sports fans and cultivate long-term commercial relationships.

Sportradar will also use its comprehensive knowledge of bookmakers marketing requirements to enhance Forza Football’s advertising placements, prioritizing native, odds-first integrations and allow a high level of personalized messages through its Marketing Cloud platform. Sportradar customers will be provided with over a billion advertising contacts per month with the partnership and will gain exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.

Sportradar will also supply its API based statistics data, providing them with the tools to further develop their content offering.

Rainer Geier, Chief Product Officer – Sportradar Sports Entertainment, commented that the ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers.

Patrik Arnesson, Co-Founder and CEO, Fortz Football, said they are the pioneers in live scores with over 20 million downloads.

He added that in one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions.

Arnesson also said that Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilize their strong brand and highly engaged users all over the world.

Online sports betting could be up and running in the state of Virginia by the time the Super Bowl kicks off this year on February 7th. The state lottery said the first online sports betting licenses could be approved within a fortnight.

The Executive Director of the Virginia Lottery, Kevin Hall said this week: “If a licensee is ready to go, some of them could be up and running by the Super Bowl. That’s a good opportunity. It’s the biggest thing on the sports calendar all year, so we might be able to launch with a bang.”

Last year, the Virginia General Assembly approved the introduction of online betting from 2021. Out of 12 available licenses, the lottery received 25 applications. The lottery will regulate Virginia’s online sports betting industry.

Some of the laws pertaining to Virginia’s new online sports betting industry:

  • Players need to be at least 21 years of age.
  • Players need to physically located in Virginia.
  • No betting on Virginia college teams.
  • No betting on the Olympics.
  • Pregame and in-game bets can be placed on professional sports games, but only pregame game bets on college team games.
  • 15% of the revenues will be taxed.
  • Some of the taxes will be used to fund problem gambling programs.

Analysts predict that around $400 million will be spent on sports betting in Virginia this year.

Governor Andrew Cuomo said that Wednesday that he will include a call for mobile sports betting in his 2021 policy proposals for New York. According to reports in the NY Daily News, the Governor intends to get the New York lottery to run the mobile gambling industry.

This is a complete about-turn for the governor who, for years, opposed mobile wagering and argued that New York requires an amendment of state constitution to legalize the industry. However, he has watched as his neighbors – New Jersey in particular – have added millions of dollars in tax revenue from their own mobile gambling industries. Now, faced with a growing deficit because of the pandemic, Cuomo seems to have softened his stance.

The governor wrote in his report: “At a time when New York faces a historic budget deficit due to the COVID-19 pandemic, the current online sports wagering structure incentivizes a large segment of New York residents to travel out of state to make online sports wagers or continue to patronize black markets.”

Market analysts predict that gambling dollars to the tune of $837 million bled into New Jersey in 2019, and that 20% of the Garden State’s betting comes from New York City.

It’s presumed that if the Governor successfully introduces mobile online wagering, he will require that online sportsbooks partner with existing brick-and-mortar casinos.

There have been many attempts in the past to pass mobile wagering legislation, but all have been vetoed by Cuomo.

DraftKings, a leading sports betting and daily fantasy sports operator, has entered into a partnership with South African gaming and hospitality group Peermont Hotels, Gaming and Resorts that will see it launch a new mobile and online sportsbook in the country.

In terms of the partnership, DraftKings will provide the hospitality company with its B2B sports betting technology that it acquired through its acquisition of SBTech, to launch PalaceBet.co.za, which will be Peermont’s initial step into the online sports betting market.

The partnership will also see the South African platform benefiting from date integrations with IMG and Betgenius which will give customers an opportunity to place bets on a range of national and international sporting events.

DraftKings will also roll out additional features such as a bet builder and odds boosts with customers also being able to participate in draw-based Lucky Numbers games.

Iain Gutteridge, General Manager at PalaceBet, commented that the way they are looking to grow and to compete on an international scale, they knew that DraftKings could offer the software solution so that they could not only offer variety, but quality to their clients.

Shay Berka, Chief International Officer at DraftKings, commented on the partnership by saying that they are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localized payment options.

Sports betting is currently the only form of online gambling that is legal in South Africa with other gambling activities such as casinos and slots considered illegal.