Category: Sports Betting News

Natural Intelligence, an Israeli internet firm, is pleased to announce that it has acquired US Sports betting comparison startup Sidelines, a developer of technological tools for smart comparison of tips, odds and American legal sports bookies.

In terms of the deal signed by the parties, Sideline’s employees will join Natural Intelligence’s 300 plus employees in Tel Aviv to supervise sports betting operators in NJ, and will launch its operations in Pennsylvania shortly.

Or Lifshitz, co-founder and Chief Executive Officer of Sidelines, commented on the acquisition by saying that as many states have legalized US online sports betting and others are soon expected to follow, their hope is that will help operators drive high-value traffic.

Lifshitz went on to say that since their launch in October 2017, they have added new features based on user feedback and look forward to becoming a key part of the game-plan for today’s sports bettors.

Nir Greenberg, Chief Executive Officer at Natural Intelligence, said that as part of their expansion into the recently legalized US sports-betting market (which has the potential to become the largest betting market in the world), they acquired Sidelines in order to help them secure their foothold in the market.

Greenberg also said that the Sidelines team have developed some of the leading platforms in the current legal sports betting markets in the UN and in line with Natural Intelligence’s goals and inspirations, these tools offer unique odds-comparison charts including a social fans hub, useful sports betting tips, great UGC and tons of statistics.

The Football Association of Ireland (FAI) has revealed that it has entered into a two-year partnership with SportPesa, a global Technology and Entertainment Company.

In terms of the new deal, Irish licensed SportPesa will become the FAI’s latest commercial partner.

Mick McCarthy, the Republic of Ireland Manager and SportPesa’s Head of Marketing, Shaun Simmonds, announced the partnership at a joint press conference held at Aviva Stadium.

The deal will also see SportPesa working with the FAI on a corporate responsibility program and sees FAI join the SportPesa sponsorship stable that includes Cork City and English club sides Arsenal, Southampton, Everton and Hull City.

Shaun Simmonds commented that this is an incredibly exciting time for football in Ireland with the country set to host some key matches during next year’s European Championships. He added that as with their other partnerships in sport, they are looking forward to playing a key role in the FAI’s ongoing CSR, programs and initiatives.

Simmonds went on to say that this follows on from their sponsorship deal with Cork City which was the first move they ever made in Ireland. He also said that the partnership is in its second season and was signed back in February 2018. He added that they are the club’s official betting partner, with the usual digital rights and some branding down at Turner’s Cross.

Mark Russel, the FAI Commercial Director said that the strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport.

Sports prediction games specialist SportCaller has extended its partnership with William Hill ahead of the Cheltenham Festival by launching a new game, Golden Race, to assist in immersing and boosting the operator’s flourishing customer base.

Golden Race is a competition that sees players competing for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four day horse racing meeting which commences on Tuesday, 12th March 2019.

Entrants are required to place a £10 qualifying bet (or £5 each-way) on any Irish race that same day in order to play the game. This will enable the player to participate in the Golden Race for £1m, or a consolation prize of £50,000 for forecasting the first two finishers home, if the jackpot is not won.

Cillian Barry, Managing Director at SportCaller, commented that having originated the first free-to-play jackpot game with Channel 4 Racing in the year 2014, it is great to return to their first love ahead of Cheltenham with the next generation in horse racing FTP (free-to-play).

Barry added that it is a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted their services and they cannot wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot.

Liam Wallwork, Commercial Director at William Hill, said that having successfully showcased the potential of FTP with their popular Lucky 7 racing game, they were keen to recruit SportCaller’s service again for Cheltenham, a tent-pole event for them where client retention is invariably at a premium.

Mohegan Gaming & Entertainment (MGE) is thrilled to announce that it has entered into a new strategic partnership agreement with New York City Football Club.

The agreement signed by the parties is part of the Momentum Loyalty Rewards Program offered by Mohegan Sun, MGE’s signature U.S. integrated entertainment resort that is located in Connecticut.

Mohegan Sun and New York City Football Club will offer fans enriched experiences at home games as well as at select events throughout the year.
The partnership will also see Mohegan Sun become the first-ever presenting partner of New York City Football Club’s on-field pen pass areas located on the soccer pitch at Yankee Stadium. This will give fans a pre-game VIP experience to watch New York City Football Club’s first team players warm-up from just a couple of feet away.

Ray Pineault, the President & General Manager at Mohegan Sun, commented on the new partnership by saying that Mohegan Sun is excited to welcome New York City Football Club into their family of Momentum Partners.

Pineault went on to say that offering guests fresh, unique experiences is their goal. He also said that the program that they have put in place with New York City Football Club – one of the United States’ top sports and entertainment brands – delivers on that promise.

The partnership agreement follows MLS Commissioner, Don Garber, recently pledging to support regulated sports betting.

Garber revealed that the league is ‘getting close’ to a major league-wide sponsorship with a respected gaming company.

New York City Football Club is an American professional soccer team based in New York City.

The National Basketball Association (NBA) has announced that it has entered into a partnership with BetEasy, majority owned by The Stars Group, in terms of which BetEasy will be the first official wagering partner of the NBA in Australia. This follows the Stars Group becoming an authorized gaming operator of the NBA in the United States under the BetStars brand in December of last year.

As the exclusive official wagering partner of the NBA in Australia, BetEasy will be given the right to use NBA assets in marketing materials and promote its products directly to fans of NBA in the country. BetEasy will also become the presenting partner of ‘NBA Pick’Em: Weekly 6” which is a free-to-play game that is due to launch in Australia later this year that will see fans winning lucrative prizes.

The partnership will be promoted on BetEasy’s assets and the NBA’s online platforms throughout Australia, including the league’s official local destinations, the NBA App and the NBA’s localized Twitter and Facebook accounts.

Matt Tripp, the Chief Executive of BetEasy, commented on the partnership by saying that basketball is the most-popular and fastest-growing sport for Australian wagering customers and their partnership with the NBA will allow them to offer the best NBA betting experience for their customers.
Scott Levy, EVP and Managing Director of NBA Asia, added that as they continue to explore international opportunities in the sports betting space, they are thrilled to extend their partnership with The Stars Group to include BetEasy in Australia.