Category: Sports Betting News

FanDuel Group, a New York City based bookmaker and daily fantasy sports provider, has entered into a multi-year partnership with the Denver Broncos in terms of which it has become an official sports betting and daily fantasy partner of the National Football League (NFL) team.

This is the first sports betting partnership announced for an NFL team since the League introduced the category in May of this year allowing teams to sign up sports betting partners.   Although other operators have entered into partnerships with teams in the league, these only covered casino products.

The agreement also marks FanDuel’s first sports betting partnership with an NFL player.

FanDuel will gain access to official Broncos logos and trademarks that it can use across its sports betting and daily fantasy offerings in Colorado.  It will also have the opportunity to advertise its sports betting offerings directly to fans through a selection of marketing assets that includes radio, in-stadium signage, television and digital.

Mike Raffensperger, Chief Marketing Officer of FanDuel, commented that with the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows them to offer engaging fan experiences both inside and outside the station and access to unique betting promotions and content.

Mac Freeman, Chief Commercial Officer at Denver Broncos, said that FanDuel has built a strong reputation as a premier gaming destination for sports fans. 

Freeman also said that the ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with their fans.

He added that with FanDuel’s successful launch into Colorado earlier in May, they believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.

Betting services supplier Sports Information Services (SIS) has expanded its horse racing portfolio after entering into agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing that will see it become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.

In terms of the new deals, SIS will broadcast a minimum of 300 races per year 4 of the Czech Republic’s largest race courses – Most, Prague, Karlovy Vary and Pardubice – as well as 265 races per year from Hungary’s Kincsem Park.

Included in the rights package are a number of Eastern Europe’s most high-profile races that includes the world famous Velka Pardubicka on 11th October 2020.

The races will all be made available through SIS’s international retail channels, as well as its 24/7 live horse racing channels and 24/7 live horse and greyhound channels, which provide a betting event every three minutes.

William Morris, head of international horse racing at SIS, commented that securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to their international offering.

Morris added that these additional races further enhance their 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors and help drive turnover for operators.

Vicki Gibbins, operations and sales director of LAB said that many bettors will be aware of their world-famous race, Velka Pardubicka and they are excited that thanks to this deal with SIS, more bettors from all over the world will be able to enjoy and wager on it.

The coronavirus outbreak saw all major sports leagues, including the English Premier League, suspended indefinitely and the European Championships and Olympics being postponed to next year.

The door was then opened for online poker, casino, eSports or other verticals to fill the void.

Vertical sports betting, in particular has become popular with players who are only required to wait between 90 seconds and 3 minutes in most instances in order to have the result of their bet come through without it being necessary to have knowledge on the sport to play.

Long before the coronavirus outbreak, Martin Wachter, the Chief Executive Officer of virtual sports supplier Golden Race, revealed that virtual sports have the potential to exceed sports betting revenue.

It would appear as though Virtual sports has proven itself to be a profitable business due to consistent margins and low operating costs, which are likely to continue once sports betting returns, as players become more familiar with virtual sports.

Virtual sports became very beneficial for operators during the coranavirus pandemic with companies that did not introduce virtual sports and virtual games suffering an ever higher decline in business.

In April, sports betting solutions provider ExeFeed released its virtual product Simulated Reality Football, in an endeavor to help fill the void of sports betting.

Brooks Pierce, the President and COO of Inspired Entertainment commented that virtual sports can fill the void of live sports with ultra-realistic content and with attractive betting options that sports wagering fans are used to and can easily adopt.

A coalition of professional North American sports leagues have publicly expressed their support for single-event sports betting in Canada.

The Canadian Gaming Association (CGA) published a joint statement signed by the National Basketball Association (NBA), Canadian Football League (CFL), National Hockey League (NHL), Major League Baseball (MLB) and Major League Soccer (MLS) hailing efforts to allow legal betting, which read as follows-

“[The leagues] support an amendment to Canada’s federal laws that would authorize provinces to offer betting on single sporting events. Sports-betting happens illegally in Canada; creating a legal framework would shift consumers from illicit, unregulated markets to a legal and safe marketplace. Regulating single-game betting would allow for strong consumer protections as well as safeguards to further protect the integrity of sports

Sports betting gives fans another exciting way to engage with the sports they love and because a legal and regulated sports betting market in Canada would be beneficial to sports and their fans, we urge prompt action to make this a reality.”

Copies of the above letter were sent to Prime Minister Justin Trudeau, as well as the country’s Attorney General, Justice Minister and Finance Minister.

Canadians can currently only bet legally on sports via parlays at the provincial lotteries.  There is, however, a flourishing market for offshore operators.  It is estimated that an amount of $14 billion is wagered yearly with illegal, offshore bookmakers while $500 million is wagered through regulated means.

A bill – the “Safe and Regulated Sports Betting Act” – was introduced in Parliament in February, which is Canada sports betting’s best chance of federal legislation.

Newgioco Group, a global sports betting and interactive gaming technology company, is thrilled to announce that it has completed the creation of Elys Gameboard Technologies, a wholly owned subsidiary in an endeavor to enhance the Company’s sports betting operations throughout the US. 

The Company is aiming to obtain its first sports betting license in Washington, DC and is looking forward to launching its new US sports betting platform with its first US operator client, Handle 19, Inc., in the historic Capital Hill area of Washington, DEC by the third quarter of this year.

The Company is also in the process of coding its leading-edge Elys betting platform for US certification and will supply investors with prompt updates as this important development progresses.

Michele (Mike) Clavarella, the Chief Executive Officer at Newgioco Group, commented that as part of a long-term global expansion plan, Newgioco takes in a prudent and strategic approach for launching in new markets and they are executing their plan to enter the US market in the same manner.

Clavarella went on to say that their 20 plus years of regulated sports betting experience has taught them that long-term success in the US market means thorough planning and preparation before taking steps to deploy a product that will work properly in this market.

He also said that they are extremely thrilled with the progress of the Elys US development program and are looking forward to launching their new platform in the very near future.