Betfair, a leading internet betting firm, is thrilled to announce that they have entered into a sponsorship deal with top La Liga team FC Barcelona in terms of which it will serve as one of the club’s official global partners for the following three seasons.
The sponsorship deal began on 1ST July 2016 and will continue through to the end of the 2018-19 season during which period Betfair will gain access to a vast range of image rights, access to players for advertising and promotion campaigns as well as massive exposure inside Barcelona’s 99,354 capacity Camp Nou stadium.
Paul Gambrill, Betfair’s Director General, commented on the new partnership by saying that they are delighted to have signed a long-term partnership with Futbol Club Barcelona. He added that Barcelona are consistently competitive at the top level and will help them achieve their ambition of growing the Betfair brand internationally. Gambrill also said they very much look forward to working with the club in order to offer the incredible fans unique promotions, content and experience.
According to Manel Arroyo, Barcelona’s Vice-President of Marketing and Communication, the club was thrilled to sign the long-term agreement and they hope their members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.
Barcelona are one of the most successful football teams in world football. La Liga matches are shown around the United Kingdom and Europe, while the UEFA Champions League, which Barcelona is due to compete in, are extremely popular on a global level.