Betting powerhouse Bethard has revealed that it has extended its partnership with SBTech in terms of which it will continue to use the supplier’s sportsbook for a further five years.
Bethard has in the past secured licenses in the UK and Denmark and has also signed up Swedish football star Slatan Ibrahimovic as a brand ambassador.
Erik Scarp, the Chief Executive Officer at Bethard, commented on the extension by saying that their partnership with SBTech has been a significant growth driver for the business across key markets and he is delighted that they have agreed a long-term extension in line with their rapid expansion into a host of new and emerging territories.
Scarp went on to say that the SBTech sportsbook is hugely powerful and provides them with great flexibility, differentiation and speed to market which mirrors their existing and new markets strategy.
Andrew Cochrane, the Chief Commercial Officer at SBTech, said that the extension of their agreement with Bethard is testament to the increasing value of their partnership and the high level of trust they have built with the team over the past few years.
Cochrane also said that they work closely with their operators to grow their revenues and have a proven track record of delivering above average market growth. He added that their goal is to always provide their customers with superior solutions that deliver standout value in the most competitive regulated territories and he anticipates even greater success for both companies as the latest chapter in the Bethard story unfolds.