BetVictor, a leading Gibraltar based betting operator, has revealed that it has entered into a technology deal with Fresh8 Gaming, an ad-tech firm specializing in the Sports Betting industry.
The agreement entered into between the parties will power all BetVictor’s programmatic and publishing marketing channels and allow it to utilize the automated Fresh8 ad product in order to deliver any market and sport across any mobile, app and desktop platform.
The partnership, together with BetVictor’s technological developments that enable real-time analysis of players’ data, will also enable adverts to be built automatically and in real-time. All BetVictor adverts will, therefore, be optimized for every impression and greatly enhance the customer experience across all platforms.
Lars Fulle, Head of Marketing at BetVictor, commented on the new deal by saying that they are fully committed to providing their customers with the simplest betting experience and collaborating with companies such as Fresh8 Gaming enables them to further tailor their offerings to its customers in a very effective and efficient way.
The Managing Director at Fresh8 Gaming, Andrew Sharland, added that they are delighted that BetVictor see the potential in their gambling-focused ad-tech platform. Sharland went on to say that they have the exact profile of the forward-thinking, digitally-focused operator that they want to partner with.
Fresh8 Gaming is a digital advertising platform aimed directly at the global sports betting industry. The company powers personalized display campaigns that contextually match publisher content with gambling operator’s CRM and bet data in real time and simplifies the processes of acquisition and retention by making any website, ad or app betable.