Leading platform provider in the iGaming industry, BtoBet has boosted its reach in the African market by entering into a long-term partnership with Nigeria’s best online sports betting site Surebet247.
In terms of the deal, Surebet247 will integrate the Neuron platform across all its channels, which also incorporates approximately 1500 betting facilities in the country that will result in it being one of the largest betting brands in Nigeria.
The agreement will also see Surebet247 providing a varied portfolio of offerings that are based on local and international sports betting including live sports events, live and online casino, jackpots and a selection of special bets and virtual sports.
BtoBet’s Chief Executor Officer, Alessandro Fried, commented that Surebet247 is clearly one of the major players in the Nigerian gambling market.
Fried also said that with BtoBet registering growth on all market fronts, they are pleased to note that this partnership further cements their leadership position in Africa. He added that it is based on these results that they continue to build their strategy to create an unparalleled sports betting experience with visionary operators.
Fried went on to say that the team at Surebet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience that will further help their strategy in bolstering their market leader status in Nigeria.
Surebet247 will now gain access to BtoBet’s Neuron scalable technology that will enable it to create a special front-end interface so as to build brand uniqueness while providing their target players with an enhanced user experience.