Leading iGaming and Sportsbook platform provider BtoBet, has entered into a partnership with Nigeria-based operator Luckybet.
In terms of the agreement, which was established together with BtoBet’s regional Certified Partner for Africa STM Gaming, Luckybet will power its vast retail and online operations with the groundbreaking Neuron 3 platform.
The Nigeria-based operator will focus on delivering an enhanced user experience to its players and will be delivering a varied content offering based on local and international sports betting that includes live sports events, online and live casino as well as virtual sports.
Sabrina Solda, Chief Marketing Officer of BtoBet, commented that she is positive that BtoBet’s technologies will help Luckybet reach its goal in becoming a local leader.
Solda went on to say that she is also pleased that through this agreement Luckybet will make good use of their new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit their partner to target non-registered players through their innovative rapid registration process, making space for more cross-selling opportunities.
Solda also said that this will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. She added that she is confident that through the use of their advanced solutions Luckybet will strategically position themselves to register a growth in their market share.
Morten Foght, Chief Operations Officer of Luckybet said that they look forward to collaborating with BtoBet, who like them have at heart the betting experience provided to the player through the constant search for innovation.