The entertainment business founded by iconic NFL player, Peyton Manning, Omaha Productions, has signed a lucrative deal with Caesars Entertainment.
Caesars has stressed that this is not a sponsorship deal, but rather a strategic partnership that will see the two entities launch the Omaha Audio Network that will host a series of podcasts. They also plan to create a new digital series that will feature across both their social media channels.
Members of the Caesars Rewards loyalty program will gain access to a planned live event series.
According to Manning, the former American football quarterback who played for 18 seasons, everyone at Omaha is excited to expand the relationship have the group create “compelling original content with our teammates at Caesars”.
He added that Caesars has already proven to be a great partner on other projects on which they have collaborated.
The chief marketing officer of Caesars Digital, Sharon Otterman said: “We’ll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can.”
“We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”