Cheza Gaming, a leading African online sports betting and gaming operator, is pleased to announce that it has launched its operations in the Kenya market this week, promising to offer sports lovers easy games with instant returns.

The company has commenced its operations with a flagship product that it has dubbed “Hela 5”, which will give sports enthusiasts a chance to place bets during a live match.

According to the company, players who successfully wager that a goal will be scored within the following five minutes have an opportunity to win five times their stake instantly should this happen.

Barney Barrow, the Chief Executive Officer of Cheza Gaming, commented on the recent launch of its operations in the Kenya market by saying that with two groups of potential players in the market today, namely players who play but are underwhelmed by the current gaming experience and, secondly, people who want to play but find sports betting complicated, Hela offers a solution to this with a simple, easy and fun approach to betting.

Players will have the opportunity to register and make their predictions through three channels, namely online, via SMS or USSD.  The company is also planning to release other Hela brand games in the next few weeks that include Vuvuhela, a sports betting solution as well as Hela Sports, a sport content platform that is available to players online, on SMS and mobile app.