DraftKings, a leading sportsbetting firm, has announced that it has entered into an agreement with Turner Sports in terms of which it will serve as the exclusive sportsbook and daily fantasy sports provider of the Turner Sports and Bleacher Report brands.
The agreement will see DraftKings provide sports betting information and daily fantasy content across Turner Sports telecasts and Bleacher Report digital channels, excluding NBA programming, which will be the domain of rival operator FanDuel.
The integrations are also set to include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial across Bleacher Report channels.
Ezra Kucharz, the Chief Business Officer at DraftKings commented on the agreement by saying that regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of their products and content to engage fans.
Kucharz went on to say that Turner Sports platforms provide exceptional content as they continually captivate sports audiences. He added that their medium aligns with the DraftKings brand and they look forward to delivering a seamless experience for readers and viewers while also broadening their visibility.
Will Funk, the Executive Vice President, Sports Partnership and Branded Content, said that while this emerging industry continues to evolve, sports betting helps to drive engagement, increased time spent viewing and audience scale.
Funk also said that this alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.